Absolutely breathtaking and surreal blend of dream sequences…that’s how Natalia Kills’ “Free” video can be best described. Shot in Los Angeles film locations, Natalia’s Will.i.am collaboration is visually embracing the state of economic lunacy. The message is clear and poignant. ‘Great American Dream’ remains elusive for youngsters graduating during 2009 to 2014. Are we racked in financial obligation? Where is our freedom? Will we be adequately self sufficient? Can we get immersed in the highs of retail therapy? The song is about protagonist’s breaking free of her previous financial constraints and holding in her arms the freedom that oh-so-obviously money has brought to her.
Overall, it has been a mixed bag experience for Natalia. On one side, she saw limited success on the continent and professionally lends her support to Ke$ha on tour but she was yet to make a dent on either the UK or US charts with her previous musical outings. The question everyone is asking, with this new album, will she be able to rock the chart, does it have enough spice in it?
Yes, it does, it seems. The video is produced by Jeff Bhasker (Kanye West) and co-penned by Kills, Kid Cudi and No I.D. Filming locations are Los Angeles’ posh and urbane spots. The video looked great. It’s awesomely shot with distinct style and really fun to watch. It got a fair share of impending wincing shots, like Natalia is suggestively laying with bikes, but then her “Who gives a f—?” arrogance facilitates and pulls the whole thing off with ease. The girl is purely in form and looked so hot that it seems she’s always on fire, exuberant with attitude, mouthpiece of so many like her. No wannabe moves or actions, she is clear and honest about how she wants to project her and even if she looks cheesy, she justifies it with her demeanor effervescently.
You wonder, other than lending his name to the project, what else will.i.am has done to the video or song. Natalia on the other hand comes out as a powerhouse package. Her style, killer voice and attitude make the video pleasant and fun to watch. With its Euro-friendly synths, urban club beats and not to mention needless guest feature, the video certainly marks many a boxes on the modern pop song checklist. She brags and brings to your attention her not so wealthy past thus differentiating with other starlets. And probably that’s how she identifies with mass. Overall, we get the feeling that she is a blend of Lady Gaga, Nicole Scherzinger and Nicki Minaj. Overall presentation, look and feel of the production goes on that makes her absolutely delicious.
APM film location scouts managed the film location scouting in Los Angeles. All Pictures Media is one of LA’s premier film location agencies. Experienced professionals from the team have the skills, intuitive sense to understand the script and knowledge of exclusive local locations. The team is honored to work with Interscope and uber creative talent like Natalia Kills.
Check out the video